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Object-Based Augmented Reality Tool Uncovers Inner Workings of Mitsubishi Plug-In Technology

New Mitsubishi Motors tool complements suite of dealer-based tablet technology

Mississauga, ON - September 14, 2018 – In an effort to help consumers better understand the advanced technology behind Canada’s best-selling plug-in hybrid*, Mitsubishi Motor Sales of Canada has launched the Outlander PHEV object-based augmented reality (AR) tool in Mitsubishi Motors dealerships across the country. The app-based technology is free to download from the Apple App Store and Google Play and is among the first object-based augmented reality retail tools in the marketplace.

“Our research shows that consumers are interested in buying hybrid electrified vehicles but don’t quite understand the differences between fully electric, hybrid and plug-in hybrid technology and those differences are meaningful,” said Steve Carter, Director, Marketing, Mitsubishi Motor Sales of Canada, Inc. “We created this augmented reality tool to help consumers better understand the technology behind Outlander PHEV and open up the dialogue on how a plug-in hybrid SUV can fit their life.”